He was born in Plovdiv but got his high school degree in Israel. Later he studied at the Polytechnic University of Milan and the Fine Art Academy in Copenhagen. He lives and works in Milan, started his own studio and has achieved success globally with his products for за Boffi, Living Divani, Natuzzi Italia and Desalto. MD presents architect Victor Vasilev – one of the most successful Bulgarian designers.
Is it difficult to get in touch with the well-established companies and what is the work like in such big teams?
It is difficult because there are a few companies and more аnd more designers. The market plays a crucial role. There are at least 4 – 5 academies in Milan where new specialists are trained every year and everyone is trying to develop something and publicize it.
How does one stand out then?
One has to be lucky and strongly motivated. I have been turned down and have had many disappointments. One should care less and be willing to try over and over again. And when I am referring to luck I mean that one could have a brilliant idea, but the time might not be right. The company might already have something similar in its portfolio. No one wants to have a hundred solutions to one issue. Before approaching Desalto with Ike I was aware that they did not have a product like that. A few things play a crucial role about the future of a project. The most important thing is to have an idea that is not simply for its sake but fits the world. After all this is industry we are talking about, not modern art.
The whole interview read in MD, issue 3, 2016